Tradies and home service businesses lose thousands in unconverted enquiries every year not because the leads weren't interested, but because the follow-up stopped too early. Here's how reactivation works specifically for trades, and why the economics make it one of the highest-ROI activities available.
Someone calls for a quote. You're on a job, you miss it. You call back, no answer. You try once more. Nothing. You move on because there's always another job coming in and you don't have time to chase.
Multiply that across 12 months and you have hundreds of enquiries sitting in your phone, your CRM or your email that went nowhere, not because the person didn't want the work done, but because the timing was off and the follow-up stopped.
"Most tradies are sitting on a year's worth of unconverted enquiries. The work was there — the follow-up wasn't."
For home service businesses: plumbers, electricians, builders, landscapers, cleaners, pool services, solar installers the average job value sits between $500 and $15,000. That means even a handful of reactivated enquiries from a cold list can generate significant revenue with zero additional ad spend.
That's the opportunity reactivation unlocks. You already paid to generate those leads through Google Ads, word of mouth, SEO, or a local directory. The only thing missing is a structured follow-up that actually reaches them.
The maths on reactivation for trades is compelling. Because average job values are high, you don't need many conversions to generate significant revenue from a dormant list.
These are conservative estimates using a 25% response rate and 20% close rate. Our campaigns regularly achieve higher particularly for trades where the lead originally came from a warm referral or Google search rather than cold outreach.
Home service leads go cold for reasons that are unique to the industry. Understanding them tells you exactly why reactivation works so well here.
You hand us your old enquiry list exported from your CRM, your phone, your email, wherever it lives. We handle everything from there.
Book a free 30-minute audit. We'll estimate the recoverable revenue in your CRM and tell you honestly if a reactivation campaign makes sense for your business.