Most Australian service businesses are sitting on $50k–$500k in recoverable revenue from leads that went cold. We build and run done-for-you reactivation campaigns that wake them up — no ad spend, no new leads required.
Apply for your free 30-day trial →Free trial for qualifying businesses. Pre-agreed targets. No charge unless we deliver.
Lead reactivation is the process of re-engaging prospects or past customers who expressed interest in your business but never converted — or converted once and went cold. Instead of spending money acquiring new leads, you extract value from the ones you already paid to generate.
For service businesses, this is almost always the highest-ROI marketing activity available. The leads are warm, your brand isn't unfamiliar to them, and the barrier to re-engagement is far lower than cold outreach.
A reactivation campaign typically combines a sequenced email warm-up with targeted SMS follow-up — run over 30 days — to identify which contacts are still in-market and ready to buy.
These contacts already raised their hand. You're re-opening a conversation, not starting one from scratch.
A proper reactivation campaign involves two-way conversations and live lead qualification — not just sending emails into the void.
Reactivation works best for service businesses with a $500+ average transaction — trades, finance, health, legal, real estate.
Most leads go cold for reasons that have nothing to do with intent — bad timing, got busy, distracted by something else, or simply never got a proper follow-up. The desire that made them enquire in the first place is often still there.
The businesses that win are the ones that show up again with the right message at the right time. That's exactly what a reactivation sequence does.
Compare that to running paid ads: cost per lead, cost per click, creative testing, landing page optimisation. Reactivation has none of that overhead. The leads are already in your CRM — you just haven't talked to them in a while.
We run a structured 4-week campaign on a defined segment of your list. Every touchpoint is intentional — warm first, convert second.
We only run trials where the numbers make sense. We cap founding spots at 3–5 clients so we can run each one properly.
Past enquiries, trials or prospects who went cold and are sitting dormant doing nothing.
If one reactivated contact pays $500 or more, even a handful of conversions from the trial covers the whole program.
You can actually service the leads we bring back. If you're slammed right now, we can plan the timing together.
Trades, health, fitness, finance, real estate — any business where follow-up is the difference between a lost lead and a closed deal.
Real results from reactivation campaigns run across different industries. Past results don't guarantee yours — but they show what's sitting in a cold CRM doing nothing.
These results were achieved by other businesses using reactivation. They are examples of what is possible, not a guarantee of what you will achieve. Results vary based on list quality, industry, offer and other factors.
Book a free 30-minute audit. We'll estimate the revenue sitting in your list and tell you honestly whether a reactivation campaign makes sense for your business.
Book your free audit →Free for 30 days. Pre-agreed targets. No charge unless we deliver.